Join our free webinar to discover how to develop an effective ABM strategy tailored for the banking sector, leveraging AI and data insights to create personalised customer journeys, from the initial ad click to lasting loyalty.

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This hands-on webinar delivers practical insights into the transformative power of ABM in banking. Learn actionable strategies and real-world applications to help financial institutions enhance engagement, drive growth, and stay ahead in an evolving landscape.

Unlock the future of banking with AI-powered account-based marketing (ABM)

1. The evolving landscape of ABM in banking: Understand the shift towards hyper-personalisation and the increasing focus on Customer Lifetime Value.

2. AI-powered ABM for precision targeting: Discover how AI enhances Ideal Customer Profiling, high-value account identification, and personalised content creation.

4. ABM success stories: Get inspired by real-world case studies demonstrating effective AI-driven ABM strategies.

3. Intelligent account engagement: Learn how to predict the best timing and channels for engagement, ensuring impactful and timely interactions.

5. Building your ABM strategy: Explore key components, including data integration, technology selection, content strategy, performance measurement, and automated customer nurturing.

Speakers

Steve Renshaw

Co-founder

Ratio Partners

Why attend

Mario Kyriacou

Co-founder 

Ratio Partners

About the webinar

WEDNESDAY 19 FEBRUARY

14:00-14:45 GMT

15:00-15:45 CET